Corporate Gatherings Become Fabulous with a Sommelier-Led Wine Experience

End of year holiday events are about creating moments that people will remember long after the last first toast is made or glass is poured. This year, forward-thinking companies are choosing to elevate their client and team celebrations with experiences that inspire curiosity, spark joy, and build genuine connections. That’s exactly what Michael Perman of C’EST WHAT? Wine and Sensory delivers to Portland metro brands. 

Michael Perman, Certified Sommelier and founder of C’EST WHAT? Wine and Sensory, brings a rare blend of corporate innovation and hospitality to every event. After inspiring innovation for iconic brands like Levi’s, Banana Republic, Nike, Hershey’s and Hyatt, Michael now channels his passion for creativity into the world of wine. 

Michael Perman’s events are more than tastings—they are journeys. Each glass becomes a portal to new conversations, deeper appreciation, and unforgettable memories.

And this year, Michael is also featuring wines without alcohol. “There’s been a ton of innovation in wine that does not contain any alcohol”, says Sommelier Michael. “New N/A wines focus on the grapes and the terroir. Now, people who prefer beverages without alcohol can enjoy drinking in a new way.”

What makes Michael’s wine tastings stand out?

• Memorable: Every event is carefully curated to reflect the mood and intention of the gathering. Michael pairs wines not only with flavor but also with stories, music, and sensory elements that elevate the moment.
  

• Inspiring: Guests don’t just enjoy a fine Burgundy or Brunello—they walk away with new perspectives and a greater appreciation for craftsmanship and culture.
  

• Joyful: At the heart of each experience is laughter, discovery, and connection. Michael ensures the atmosphere is warm, celebratory, and engaging.
  

• Educational: With his Certified Sommelier expertise and storytelling flair, Michael makes the complex world of wine approachable and fun, captivating both seasoned enthusiasts and newcomers alike.

• Sober: Michael features non-alcohol wine options and also carefully considers the amount of wine served as well as food pairings to ensure safe fun. 
  

Perfect for holiday gatherings:  Companies and brands seeking to thank clients or bring teams together are finding that Michael’s guided wine experiences transform year-end celebrations into something extraordinary. Guests explore world-class wines, uncover the stories behind them, and leave with memories that last well beyond the season. To learn more, contact Sommelier Michael Perman, michael@cestwhat.org, www.cestwhatwine.com